What do I do?

I help organizations get the right message to the right people through strategy, storytelling, and content that drives action.

Strategic Communications

I develop and implement strategic communications plans that directly support your mission and long-term objectives. I focus on clear, impactful messaging that connects with diverse audiences and builds to position you as a reputable community partner.

  • I help organizations build integrated communications plans that use multiple channels—whether digital, print, or media—ensuring a cohesive and effective strategy that reaches your target audience where they are most engaged. These plans align with organizational goals and community values to create a consistent and dynamic message.

  • I develop tailored messaging frameworks that focus on your organization’s mission, core values, and key initiatives.

    By clearly articulating your unique value proposition and differentiating factors, I ensure your message resonates with both internal stakeholders and the broader public.

  • By analyzing audience demographics, interests, and behaviors across platforms, I identify key audience segments for your organization or campaign.

    I then develop customized communication strategies for each segment to increase engagement and ensure maximum visibility, through media outreach, digital content, and/or grassroots efforts.

  • Continuous improvement is key. I monitor the performance of communication strategies through analytics and audience feedback, making real-time adjustments to optimize campaign results.

    This iterative approach ensures that each message and tactic resonates with your target audience, increasing overall impact.

Media Relations & Press Materials

I drive media strategies that get results, whether it’s coverage for a policy campaign, a legal filing, or an urgent issue. By aligning strong narratives with timely press materials, I help organizations reach the right audiences across all levels of media.

  • I write persuasive press materials (i.e., press releases, advisories, and pitch emails) that clearly communicate your story and its relevance. These materials are designed to grab attention, generate media interest, and secure placements in top-tier outlets.

  • I leverage my established relationships with journalists to place your story in trusted media outlets. I maintain ongoing media relations, building credibility and trust to secure consistent coverage for your campaigns and initiatives.

  • I coordinate interviews and press briefings, preparing your spokespeople with tailored messaging. Whether it’s a high-profile interview or an in-person press event, I ensure your organization is always well-represented in the media.

  • When unexpected events arise, I provide swift, clear, and transparent communication to protect your organization’s reputation. From crafting rapid-response press releases to managing crisis communications, I ensure your messaging is well thought out and delivered under pressure.

Content Creation & Social Media Strategy

I create content that speaks to your audience in ways that drive action and engagement. Whether you're launching an advocacy campaign, preparing for a policy announcement, or looking to amplify your brand, I can help you develop a cohesive social media presence that sets you apart.

  • I develop and execute a 15-day layout social media strategy across platforms like Instagram, Facebook, LinkedIn, X, BlueSky, and TikTok.

    By tailoring content to each platform’s strengths, I ensure your message is compelling, on-brand, and reaches the right people in the right way.

  • Video is a powerful tool for engagement. I create short-form video scripts and storyboards that are designed to be informative, visually engaging, and optimized for social platforms.

    From concept to final edit, I ensure your video content connects with your audience on an emotional level.

  • Whether it’s a call to action, awareness campaign, or advocacy initiative, I design impactful graphics and infographics that capture attention and mobilize your audience.

    I also write engaging captions that complement the visuals and encourage social sharing and community engagement.

  • I develop social media campaigns with clear goals, such as increasing engagement, generating donations, or advocating for policy changes.

    Through targeted strategies, content creation, and monitoring, I ensure these campaigns make an impact and achieve measurable results.

Narrative Development & Storytelling

As a storyteller at heart, I help organizations use narratives to move people. From video scripts to blog posts, I craft powerful narratives that reflect the voices of your community and drive your mission forward.

  • I write on behalf of your organization, creating op-eds, blog posts, and newsletters that authentically represent your values and position. These written pieces are designed to build credibility, engage audiences, and influence public perception on key issues that align with your mission.

  • I specialize in crafting video scripts that tell a compelling, human-centered story.

    I create storyboards that outline the narrative and emotional flow, ensuring the final product is both moving and memorable.

  • I capture the essence of your cause by interviewing clients, community members, and stakeholders.

    These stories are the backbone of powerful, emotionally resonant content that humanizes the issue and amplifies the impact of your work.

  • I work with organizations to reframe and challenge negative narratives, focusing on the positive impact and transformative change your work brings.

    Through strategic messaging, I shift public perception and inspire greater support for your cause.

Community & Stakeholder Engagement

Building strong, authentic relationships is key to successful advocacy. I support organizations in fostering collaborations with partners, coalitions, and community leaders to further their mission and strengthen their network.

  • I help develop and coordinate events that engage your community and key stakeholders.

    From large national webinars to intimate community panels, I ensure that each event is an opportunity for meaningful connection and advocacy.

  • Creating inclusive materials is essential. I create bilingual and culturally relevant outreach content that respects and resonates with diverse communities, ensuring accessibility and broad outreach across different populations.

  • By identifying key stakeholders and potential new partners, I help your organization build strong, collaborative relationships.

    I also leverage existing partnerships to create more opportunities for joint campaigns, outreach efforts, and advocacy.

  • I work to build authentic and long-lasting relationships with influential community figures, from local activists to key policy influencers.

    These relationships not only amplify your visibility but also enhance the credibility of your organization.

Additional Services

  • I develop communication plans for unexpected challenges, ensuring quick, transparent responses.

  • I develop messaging and media strategies to engage donors and supporters in fundraising efforts.

  • I help organizations define and communicate their unique brand identity, making sure your message stays consistent across all channels.